The most important thing when you have to disseminate the outcomes of your research is how to convey the content. It’s interesting to consider some aspects of the adaptation of the message and the communication format.

Here we will see five ways to make the results of your research more attractive and an effective reach to the general public.

1. Contextualize them. Explain the results relating them to nowadays things, adapting your speech to the cultural level and interest of the public and using comparisons to an everyday use. This way people will feel more identified with the issue and even if they don’t know or has nothing to do with them you will make them feel closeness and empathy.

2. Apply them. Try to emphasize that the results of your research have a potential use in real life so that people can understand the relevance.

And if it’s impossible to perform “applied science” we should emphasize the importance of this basic science for further possible implementation. That is, your research can be a piece that can’t be applied to anything alone but to put it in a gear, this mechanism does have applications. It explains how your piece in that gear will help improve the people’s lives.

3. When you have to spread your results, relate your content to the topics that always work to draw people’s attention. If possible, focus your results with topics (man vs. woman, sex, work…), with phobias, manias and obsessions or relate them to anniversaries, celebrations, gatherings, etc. This makes it more likely that the media will include them in their agenda.

4. When you present your results to the media or to an audience, do a physical setting, with an object or something that is tangible, something you can play with, record and take pictures of. This will help bringing in the real world something that can be abstract. Be creative and stage a performance so they can get a better idea of your research.

5. If you do an online dissemination, think of the video. This audiovisual tool is very appealing to social networks, but must have some conditions that make it easily consumable. For example, make them short, with a dynamic and fast style, with sketches that don’t take long, with a good speaker to go throwing some questions and solutions. Each video could address a specific question. All videos together explain what you have discovered.

Every research is different and you might not have felt identified, as these tips, and many others, are customizable and adaptable in each case. What do you think about them?