It is no surprise that these are not good times for science. But instead, they are for scientific communication. In this time of economic and social crisis, which unfortunately public research funding has come to fall nearly 40%, it seems that the broadcasting and popularization of science that you can still make gains value.

It is true we should not forget that science journalism -as we understand- is also in the doldrums. And if not, tell that to the editors of large headers that have seen their sections diminish or disappear, to be replaced by press releases from the institutions or scientific journals. Still, scientific communication in general is in a boom situation.

XXI Century Communication

In these times, information and communications technology are adequately developed to be sufficiently accessible. This has meant that the approach of knowledge to society is easier than ever. And then, why not take advantage of this?

Social networks, blogs, webinars, open and participatory science, crowdfunding… are the main tools to make the results of research and scientific knowledge to go farther than they did before. If circumstances have led us to undergo changes, the best we can do is adapt for that suffering is relieved seeing how, using new media, we get the same or more than when we were stuck in the past.